Built by a UNFI supplier. Twelve years of distributor deductions.
UNFI deducts. We check every line and get the invalid ones reversed.
We audit your UNFI remittances line by line, file the disputes, escalate the ones the audit firms stonewall, and appeal the denials. You pay 25% of what comes back. Nothing else.
- 12 monthsto dispute a deduction. After that it is gone.
- 30–45 daysis UNFI's own resolution window for most disputes.
- One sign-offon the plan. Then we file everything worth filing.
How it works
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You add us as a user.
Your admin adds a user in the UNFI Dispute Center. No password sharing. Send us 12 months of remittances and backup, and your broker's promo planners.
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We audit every line.
Each deduction gets one verdict, backed by a document: valid, disputed, or backup requested. We leave valid deductions alone and go after the rest.
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We file, escalate and appeal.
You sign off on the plan once. We file every line worth filing, chase the backup, push the ones that stall, and appeal the denials. A denied dispute costs you nothing.
| Reference | Line | Amount | Verdict |
|---|---|---|---|
| WRDC0726••••• | Annual advertising agreement, Jul–Sep quarterMatches the agreement | $750.00 | Valid |
| 0626URMP••••• | Retailer TPR proposal + UNFI feeMatches the deal on file | $190.00 | Valid |
| FBB0526WR••••• | Freight billbackPart of it is unsupported | $1,260.55 | $63 disputed |
| MCB20260829 | Weekly chargeback report, 20% MCBNo deal on file for that month | $54.25 | Disputed |
| MCB20260912 | Weekly chargeback report, billed at ~10%Billed above the agreed rate | $46.39 | Half disputed |
| SASIF2026••••• | Audit-firm freight-shortage claimChallenged; UNFI reversed it | $296.06 | Overturned |
| •••SLOTURMR | Slotting feeNever authorized | $179.52 | Disputed |
| SSAW••••• | Supplier support allowance, 2.5%Ties to the invoice | $49.57 | Valid |
Where the money leaks
Most of it is not fraud. It is promo lines nobody checked against the deal your broker actually submitted.
- Promotions billed that were never submitted, billed above the agreed rate, or pulled in months with no deal.
- Free fills and turnover orders billed without the paperwork to back them.
- Double-funded promotions. The same discount taken twice, on the invoice and again as a chargeback.
- Freight-billback fees that appear in no agreement.
- Audit-firm claims. Post-audit "lost allowance," price-difference and freight-shortage claims that never enter the Dispute Center, and that most brands never contest.
- Allowance leaks on your own invoices. Discounts given on cases you never shipped.
Twelve years of the same lines
Every one of these has appeared on our own checks, under three distributor logos.
- Weekly and retro chargebacks (MCB) for retailer promotions
- Retailer TPR and URM promotions, and the UNFI fee on each
- Off-invoice discounts, and the same discount billed again as a chargeback
- Free fills and turnover orders billed at resale
- Slotting and placement charges
- Freight billbacks, and the admin fees stacked on them
- Annual advertising agreements, ad pass-throughs, compliance fees
- Supplier support allowances and prompt-pay terms discounts
- Shortages, shelf-sale lines and unsaleables
- Audit-firm claims: lost allowance, price difference, freight shortage (SAS, SASIF, PRGX)
If it is on your remittance, we have seen it before.
When the truck leaves with your pallets, your margin shouldn't leave with it.
Pricing
- No retainer. No minimum. No setup fee.
- Free first look. Send 12 months of remittances. We tell you what is disputable and roughly how much.
- Recovered means posted. Our fee is due when UNFI posts the credit to your account, not when we file.
- We do not charge for: the audit, backup requests, appeals, lines that stay denied, or valid deductions we tell you to leave alone.
Not sure it is worth it? You have nothing to lose and only money to gain. The first look is free. If we find nothing, you have learned your deductions are clean and it cost you an hour of sending remittances. If we find something, you decide whether we chase it, and we are paid only from what UNFI puts back on your check.
Who is behind this
A UNFI supplier, not a software company.
The people behind Deduction Disputes have managed distributor deductions for their own natural-products brand since 2014: first at Unified Grocers, then SuperValu, then UNFI after it absorbed both, and other national distributors. Twelve years of weekly chargeback reports, freight billbacks, free-fill charges, audit-firm claims and promo overpulls, read line by line against the deals the broker actually submitted.
On the brand's own UNFI checks every line gets a verdict and the wrong ones get contested. Six of six audit-firm claims were overturned within two weeks, and all six credits were on the account within the week that followed.
The person who did that does the work on your account. No hand-off to a junior, no software that files on its own.
Deduction Disputes focuses on UNFI today. Other distributors are planned.
Questions brands ask
How long does UNFI take to pay an approved dispute?
UNFI's own guidance for the Dispute Center: most disputes are resolved within 30–45 days, and once a dispute is approved, allow 7–10 business days for the credit to post to your UNFI account. Audit-firm claims run outside the Dispute Center, by email; the ones we have overturned were credited to the account within a week. The cash arrives with your next check, net of any open charges.
How far back can I dispute?
12 months from the date the deduction was taken against a payment. Older deductions cannot be disputed, so the first look starts with the newest checks.
Can a third party file disputes for me?
Yes. Any onboarded supplier or broker user linked to your supplier company can submit disputes, with no limit on users. Brokers file this way routinely. You add us the same way. The Dispute Center is built for it: one user can be linked to several supplier companies and switches between them.
Do you need my myUNFI login?
No. Your admin adds a user. We never ask for passwords, and we never share yours.
Can I remove your access?
Any time. Your admin removes the user the same way it was added. Nothing we filed goes away; the disputes stay on your account.
Which claims are outside the Dispute Center?
Audit-firm claims (SAS, SASIF, PRGX), AP cash-terms items, short payments, prepaid payments, unpaid invoices and detention fees. UNFI routes each of these outside the Dispute Center. We handle those too.
Where does the deduction backup come from?
Not from the Dispute Center; UNFI does not publish backup there. Most of it arrives by email with the check remittance, and some weekly reports are emailed automatically when they are generated. Whatever is missing is requested from UNFI's backup desk by remit and deduction number. We do the requesting and the chasing; you forward what lands in your inbox.
What happens when a dispute is denied?
UNFI allows one appeal per denied or partially approved dispute. We file it with the added evidence. If it stays denied, you owe nothing on that line.
Is my brand too small for this?
No minimum. Send the remittances and the free look tells you what is there. If the number is small, you will hear that from us first, and it costs you nothing to find out.
How do you know what you are looking at?
Because we have been the supplier. Since 2014 our own brand's checks have come from Unified Grocers, SuperValu, UNFI and other national distributors, and every deduction on them was read, tied to a deal or a policy, and either paid or argued. That habit is the method: one verdict per line, backed by a document. Deduction Disputes focuses on UNFI today; other distributors are planned.
What do you need from me on day one?
Your vendor admin adds us as a Dispute Center user; we never need your login. Then: the last 12 months of UNFI check remittances, UNFI's deduction backup emails, your broker's promo planners or deal book for the same period, and your invoices to UNFI or your EDI 810 archive. The open-payables export from UNFI Insights helps but is not required. Not enrolled in the Dispute Center yet? UNFI is onboarding suppliers in phases through 2026; enrollment is one email, and we walk you through it.
Do you handle UNFI's conventional division too?
The deductions read the same way; the filing route is different. UNFI's conventional division (the former SuperValu business) takes disputes through its own ePASS portal, not the Natural Dispute Center, on the same 12-month clock with one appeal. Our filings to date have been on the natural side. If your brand ships through both, tell us on the free look.
What about KeHE and other distributors?
Not yet. Deduction Disputes focuses on UNFI today; other distributors are planned. If you ship to more than one, say so on the form. It helps to know.
Are you affiliated with UNFI?
No. Deduction Disputes is independent and not affiliated with, sponsored by or endorsed by UNFI, KeHE, Unified Grocers, SuperValu, SAS Recovery, PRGX or any distributor or audit firm; their names appear here only to identify whose deductions we work on. We are not a law firm and not a collection agency.
Get a free deduction check
When the truck leaves with your pallets, your margin shouldn't leave with it. Tell us your brand and roughly what UNFI deducted last year. We reply within one business day.